As part of a long-standing working relationship with the oneworld alliance, based in New York, we were commissioned to produce various marketing, both on-line and off as part of their 20 year campaign. These included the logo, web banners used on airline members websites, digital screens used at British Airways head office at Waterside, a digital and printed infographic, various printed display banners and backdrops and help with the client on the ppt presentation and attendance at the UK launch at Waterside in which we shot some photography. We were even involved with the design of the cake!

With the 20 year campaign dovetailing with the new oneworld travel bright campaign, there was an array of imagery at our disposal as well as a huge amount of collateral to produce in a very short time frame. Co-ordinating with the client on their digital deadlines, and direct with printers so that each piece of the puzzle would arrive on time and with the quality that the client has come to expect was the key to this challenge.

The travel bright imagery uses 4 bright colours, so you had to be careful to use them in the correct way so that they weren't overpowering. Overall it was a successful campaign, and created a wow factor at the launch...here's to another bright 20 years!