marketing comms
marketing communications
As our name implies, we have a clear, precise approach, which reflects everything we stand for as a consultancy; to deliver effective, creative and innovative design solutions that will meet your individual marketing communication needs, whether regular email releases or one-off print campaigns.
The funnel diagram shows how loyalty is achieved through the marketing communication process. It is important to increase company loyalty encouraging clients to keep returning. With experience in marketing campaigns, whether through social media, email, or print and promotion, DesignPoint gets straight to the point and gives you the edge.
Look at your existing customer base to define who to target.
Begin by establishing your target audience, don't use the scattergun approach of trying to hit everyone with one blast. This is usually done by looking at your existing customer base.
Then define your USP (Unique Selling Proposition), it will make sure that your message is consistent.
Third on your list should be how you plan to communicate the message, there are many online and offline ways of doing this depending on budget.
Once you have these in place, it will be far easier to market your message, ensuring a successful campaign.
Remember to be consistent with your brand identity,
it ensures that you portray a consistent look and feel.
